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Chinese New Year ActivitiesMAGGI® TASTE OF ASIA™ is a proud official sponsor of many New Year activities. Come visit us at any of the festival locations below.
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San Francisco, California
Named one of the top ten parades in the world,
the Southwest Airlines Chinese New Year Parade in San Francisco
is one of the few remaining night illuminated Parades in the country.
Started in the 1860's by the Chinese in San Francisco as a means
to educate the community about their culture, the Parade and Festival
have grown to be the largest celebration of Asian culture outside
of Asia. Since 1958, the parade has been under the direction of
the Chinese Chamber of Commerce.
Over 100 groups will participate in the Southwest Airlines Chinese
New Year Parade. A San Francisco tradition since just after the
Gold Rush, the parade continues to delight and entertain the hundreds
of thousands of people that come to watch it on the street. If
you live in the Bay Area you can also tune in to watch it on television:
KTVU Fox 2 or KTSF Channel 26 6:00-8:00 p.m. PST.
Nowhere in the world will you see a lunar new year parade with
such gorgeous floats, elaborate costumes, ferocious lions, exploding
firecrackers , and of course, the newly crowned Miss Chinatown
U.S.A. and her court. A crowd favorite is the spectacular 201-foot
long "Golden Dragon" (Gum Lung). It takes a team of over 100 men
and women from the White Crane martial arts group to carry this
dragon throughout the streets of San Francisco.
- Date: February 11, 2006
- Visit the Maggi® Taste Of Asia™ booth and help us celebrate the Year
of the Dog. Visitors will have the opportunity to play fun games, win
great prizes and sample wonderful food.
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Northern California
TET is the Vietnamese New Year celebrated at the same time with
the Chinese New Year around late January or early February every
year. TET is the most important holiday in the Vietnamese culture,
as important as Christmas and the New Year altogether to the Americans.
The annual TET festival in northern California is the biggest
annual event hosted by the Coalition of Nationalist Vietnamese
Organizations of Northern California (CONVONCA) to promote Vietnamese
culture and preserve traditional customs among over 150,000 Vietnamese
residents of California. With the attendance of 40,000 to 70,000
people, the TET Festival in Northern California is called "the
largest Vietnamese New Year Festival Overseas"
At the TET Festival, guests and visitors have the opportunity
to taste special Vietnamese foods, watch or participate in original
activities and games which are normally played by the Vietnamese
during TET, and interact with members of the local Vietnamese
community in friendship building and business development.
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Pasadena, California
Formerly known as the Chinese American Expo, it started with 60
exhibitors in 1987 at the Pasadena, CA Convention Center with goals
to expand and broaden the Asian business to consumer market. The
show is held annually in conjunction with the Lunar New Year Festival.
The targeted markets are Asian consumers living in Southern California.
The Expo has made a name for itself as the leading figure in the
Asian trade show market across America.
To all exhibitors and attendees, the Expo features two important
significant factors of high influence:
First, from the economic point of view, the over one million
Asians residing in Southern California is considered a profitable
market to be explored and tapped into. The enormous success of
the Expo not only reflects the rapid growth of the Asian influence
in Southern California but also the mainstream connection and
soaring growth of the Pacific Rim economy.
Second, through a multi-faceted program of live stage performances
and traditional folk art demonstrations, the Expo shares a living
heritage among people of all different backgrounds. It includes
the Chinese, Japanese, Korean, Filipino, Thai, Indonesian, Burmese,
Vietnamese, Malaysian, Singaporean, and others. Preserving a link
of Asian heritage among the younger generations, it creates a
critical bond between entrepreneur spirits and culture heritage.
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Alhambra and San Gabriel, California
The City of Alhambra, CA and the City of San Gabriel, CA have been
important partners in facilitating this popular cultural event.
While it started as just a local community event, the Lunar New
Year Celebration has experienced continuous growth and popularity
over the years.
Today, the Celebration includes representation from cities throughout
the San Gabriel Valley. The Festival is held in the heart of one
of the largest Chinese / American commercial districts in Southern
California, becoming an outreach and a premier cultural celebration.
The one day festivities attract about 50,000 people and consist
of more than 100 booths, a food court presenting many ethnic flavors,
and theme-oriented venues such as the Cultural Village. Admission
is free.
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Pomona, California
- January 14th and 15th, 2006
- 10am – 7pm
- 1101 West McKinley Avenue (Hall 4)
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Monterey Park, California
The Lantern Festival, or Yuan Xiao Jie is a traditional Chinese festival going back to the Han Dynasty (206 BC – 221AD) which is celebrated on the 15th day of the first full moon of the New Year.The next year will be the Year of the Dog. The Lantern Festival marks the end of the Chinese New Year celebration and especially symbolizes family reunions and a full and happy life.
- February 11th & 12th
- 10am – 7pm
- 120 S. Ynez Avenue
(Corner of Ynez Avenue and Garvey Avenue)
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Alhambra and San Gabriel
- February 4, 2006
- 10am – 5pm
- On Valley Blvd.
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San Francisco, California
- January 21 and 22, 2006
- 10am – 8pm (SAT) and 9am – 5pm (SUN)
- Grant Avenue from California to Broadway; Pacific Avenue, Washington & Jackson Street from Kearny to Stockton
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San Francisco, California
- February 11 and 12, 2006
- 10am – 8pm (SAT) and 9am – 5pm (SUN)
- Grant Avenue from California to Broadway; Pacific Avenue, Washington & Jackson Street from Kearny to Stockton
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