About Us

In fact, 89 percent of chefs in Hong Kong – the center of Chinese culinary excellence – use MAGGI® products in their meal creations. With the growing demand of Asian food in the United States, MAGGI® has responded by importing its best products from Asia. Made with the finest ingredients, these high quality meal solutions – including soup mixes, recipe mixes, seasoning sauces and chili sauces – make it easy to prepare authentic Asian cuisine at home. Behind every successful product, there is a story about its inventor and why the product was invented. It all began towards the end of the 19th Century with Julius Maggi in Switzerland, the country that invented packaged soups. In the 1880s, Julius Maggi noticed that the Industrial Revolution was taking a toll on Swiss cooking and the nation’s health. Women, who in earlier times had cooked the vitamin-rich, substantial soups that held body and soul together, now worked for long hours in the factories and had little time for cooking. Maggi succeeded in creating a mixture of ingredients based on flour and seasonings (the ancestor of the Swiss soup cube) that made delicious meals in less time. Maggi also invented the world-famous MAGGI® Seasoning and MAGGI® Stock Cube, which became famous for their versatility and flavor enhancement of many dishes. The name “MAGGI” has since expanded over a hundredfold in its popularity and range. Today MAGGI® is a very popular culinary brand with products being developed and enjoyed around the world, including many Asian countries, such as People’s Republic of China, Phillippines, India, Malaysia and Thailand. MAGGI® provides a wide range of products to help the modern cook make a delicious, nourishing Asian-style meal in the most convenient way.